It happened again. I had a lovely new client enter my practice, frustrated by the results of her skincare products. I asked what she was using and was handed two products from her bag. The Dr. Hauschka Clarifying Toner and Quince Day Cream. Great, I thought. Another client being recommended products that were completely wrong for her skin condition. If she needed help with toning her pores, and moisturizing “normal” skin still producing a healthy amount of oil, these would have been great. Unfortunately, these products were recommended to my 65 year old, post menopausal client- who lives in our very arid Colorado climate. It was no surprise to me that she had been recommended these products by (in her words) “a sweet gal at the health food store”.
I see this frequently in my practice. It pains me to see people wasting time and money by purchasing the wrong products. Invigorating products being recommended to people with Rosacea. Drying products being recommended to those with acne. Luckily, if people come to me, I can get them back on track. Unfortunately, as box store distribution grows, more and more people will be throwing their money away on a daily basis. I try to focus on the “up-side” which is people being introduced to the product line, and hopefully eventually coming to my space for a treatment. This also says a lot about the movement of safe, plant based skin care which is my passion.
It seems like a mundane issue, but I actually have an interesting perspective on this topic. In the midst of my 15 year career as an Esthetician, I worked for the largest health food store chain in America. I was hired as a trained esthetician giving customers support and advice on their purchases. I loved my job. I was around skin care all day long. Over one hundred lines to learn about, company representatives constantly dropping by to give out random product samples. It was my heaven. This is when I fell in love with Dr. Hauschka Skincare, saved up my money and made the investment of becoming a Dr. Hauschka Esthetician. My training involved hours of product knowledge, ingredient education and hands on practice. It also involved a large purchase of Dr. Hauschka Skincare products for my budding skincare practice.
During my time at the health food store, I received a few trainings on various product lines. These trainings were 1-2 hours long and done by a company trainer. Much of the time, half of my team was unable to attend, so they would miss out on being educated about the specific line of products. While working at the store, I was by no means an expert on any specific skincare line. I did however, have the advantage of being an esthetician. I could ask my customers the right questions, assess their skin as best as possible in that setting and make recommendations based on what I felt they needed. I cannot say this for my co workers. They had degrees in English and Philosophy. Backgrounds in Herbalism and Nutrition. We all started our jobs at around $9/hr, and most of us were working multiple jobs to make ends meet. My co workers were a joy to work with and I learned loads about Nutrition and Herbalism, but that does not make me an Nutritionist or an Herbalist. Just as the sweet, perky gal (who LOOOOVES that product- no really- you have to try it, it smells so good!!) is not a Licensed Esthetician. People need to know that most of these recommendations are based on what these people like. Not on what they know. The employees of these departments have a pretty great responsibility selling something like Dr. Hauschka Skincare, which has been an elite brand with 50 years of history and a pretty hefty price tag.
Am I biased? Definitely! I want people to buy their skincare products from me because it accounts for much of my income. I am running a very small business. Because of my competition, I have had to discount my product prices daily to stay ahead of the game. I offer free shipping and delivery so that my products are just as convenient. I know that I have to sacrifice to make sure people come to me for their product. I offer free 20 minute consultations in my office. I get people on the table, turn on the mag lamp and look deep into their skin. Along with the training that goes into being a Dr. Hauschka Esthetician, these are the things that are missing from a grocery store. Stick to buying your produce there. Go to your Licensed Dr. Hauschka Esthetician for your skincare products.